advertising history
Armani Boutique
Automobile Dealerships
Category=KJSA
Chief Pontiac
Chinese Embroideries
Christian Dior
Commercial Buildings
commercial space design
Common Carrier
consumer culture studies
Dealership Buildings
Dean Lampros
Decorating Dry Goods Windows
Early Twentieth Century Advertising
Emily Bills
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Ethel Goodstein-Murphree
Fancy Goods Shops
Funeral Home
Gayle Strege
Ginger Jars
Giorgio Armani
Giorgio Armani Boutique
Hood Ornaments
Jeffrey A. Cohen
John Potvin
Kathleen Chapman
Mediation Junction
Mona Hadler
Motor Row
product presentation techniques
retail display strategies
Robert Buerglener
Sarah Cheang
Show Window
store architecture analysis
Street View
Terra Cotta
Truck Stop
visual culture in retail environments
Visual Merchandising
Wax Mannequins
York City Landmarks Preservation Commission
Product details
- ISBN 9781409426974
- Weight: 725g
- Dimensions: 156 x 234mm
- Publication Date: 17 Jun 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Louisa Iarocci is Assistant Professor in the Department of Architecture at the University of Washington, Seattle, USA.
