A01=
A01=Silvia Belli
Age Group_Uncategorized
Age Group_Uncategorized
Author_
Author_Silvia Belli
automatic-update
branding
Category1=Non-Fiction
Category=AK
COP=Spain
customer experience
Delivery_Delivery within 10-20 working days
Design
display
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
interior architecture
interior display
Language_English
merchandising
PA=Available
Price_€20 to €50
PS=Active
retail branding
retail design
Silvia Belli
softlaunch
spatial design
store design
store layout
visual merchandising
window display
Product details
- ISBN 9788417656065
- Dimensions: 210 x 297mm
- Publication Date: 21 Feb 2020
- Publisher: Hoaki
- Publication City/Country: ES
- Product Form: Paperback
- Language: English
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This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help fashion related merchandising and design students and visual merchandisers to plan the best strategies to get the consumer’s attention. It includes basic sales psychology aspects and describes the different job opportunities there are for visual merchandisers.
