A01=Richard Copping
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Author_Richard Copping
Beetle
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Product details
- ISBN 9780747814474
- Weight: 180g
- Dimensions: 142 x 206mm
- Publication Date: 10 Sep 2014
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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Few cars have achieved the iconic status of Volkswagen’s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque’s initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff’s forward-looking desire to perfect one model rather than spread the company’s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle’s never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle’s story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Lifelong Volkswagen enthusiast Richard A. Copping has written well over twenty books covering a variety of models, and regularly contributes articles to a number of magazines. He also wrote VW Camper and Microbus for Shire.
