VW Beetle
Regular price
€19.99
In this highly readable and informative book, VW expert Richard Copping tells the inside story of one of the world’s most popular cars.
Drawing on his unique experience as an author of many VW books, the writer reveals the secrets of the VW Beetle’s success. Not only was the concept of a cheap but reliable mass-produced car a sound one, but the fact that the car was subjected to continuous improvement rather than radical change meant the Beetle soon became an icon.
Richard Copping also analyses the successful marketing techniques that spread Beetle manufacture and popularity around the world, including countries as far afield as Brazil, South Africa and Australia. Under the leadership of the ingenious Heinz Nordhoff, Volkswagen also ensured that manufacture of the Beetle was fast, efficient and profitable. In the United States in particular, the Beetle was the beneficiary of highly successful advertising campaigns that sealed its reputation as a must-have cult icon, alongside the popular VW Transporter.
Accompanied by contemporary colour illustrations, this book is a fascinating journey through the development of an automotive phenomenon.
An enthusiast of the VW marque for over 40 years, Richard Copping has written the best part of thirty books about the classic VW Beetle and its derivatives, the Transporter in its various guises, the Karmann Ghia 'sports' coupé and the sportier earlier incarnations of the VW Golf. Well known as a Concours judge, he attends a good number of shows on the VW circuit and is a regular contributor to one of the top magazines devoted to the VW Camper and its commercial brethren.