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A01=John C. Hammerback
A01=Jose A. Guiterrez
A01=Richard J. Jensen
Author_John C. Hammerback
Author_Jose A. Guiterrez
Author_Richard J. Jensen
Category=JBSL
Category=JHBD
Category=NHTB
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eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Race and Ethnicity

Product details

  • ISBN 9780313248252
  • Weight: 425g
  • Dimensions: 140 x 216mm
  • Publication Date: 06 Dec 1985
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
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The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo Corky Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals, audiences, and the issues they addressed. Included is an analysis of the themes, appeals, and symbols they popularized in ther personal vision of what America ought to be for Chicanos. The volume also contains an essay by Jose Angel Gutierrez, an essay on the counter-rhetoric and ideology of other Mexican-American leaders of the time, and a bibliographic essay.
RICHARD J. JENSEN is Professor of Communication, University of New Mexico. He co-authored Rhetorical Perspectives on Communication and Mass Media, co-edited In Search of Justice and A War of Words: Chicano Protest in the 1960s and 1970s (Greenwood Press, 1985) and edited Great Speeches in American History. He has contributed numerous book chapters and more than 24 journal articles on speech-related topics.

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