A01=Katja Lozar Manfreda
A01=Mario Callegaro
A01=Vasja Vehovar
Age Group_Uncategorized
Age Group_Uncategorized
Author_Katja Lozar Manfreda
Author_Mario Callegaro
Author_Vasja Vehovar
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Category1=Non-Fiction
Category=GPS
COP=United Kingdom
data collection
Delivery_Delivery within 10-20 working days
eq_isMigrated=2
eq_nobargain
fielding
internet testing
Language_English
market research
mobile survey
online panel
online survey
PA=Available
Price_€20 to €50
PS=Active
questionnaire
research methods
sampling
SN=Research Methods for Social Scientists
softlaunch
Product details
- ISBN 9780857028617
- Weight: 590g
- Dimensions: 170 x 242mm
- Publication Date: 25 May 2015
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.
The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
