A01=Massimo Mariani
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Massimo Mariani
automatic-update
Category1=Non-Fiction
Category=AKC
communication
COP=Spain
Delivery_Delivery within 10-20 working days
Design
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
image interpretation
Language_English
PA=Available
Price_€20 to €50
PS=Active
rhetoric
semiotics
softlaunch
story-telling
verbo-visual models
visual analysis
visual communication
visual culture
visual rhetoric
Product details
- ISBN 9788417656041
- Dimensions: 140 x 229mm
- Publication Date: 02 Sep 2019
- Publisher: Hoaki
- Publication City/Country: ES
- Product Form: Paperback
- Language: English
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How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
