A01=Feng Li
Author_Feng Li
business
business models
Category=KJE
ebusiness
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
experience
feng
fifteen
internet
introduction
li
new
new strategies
order
organizational innovations
range
reader
response
strategies
surrounding
topics
vast
world
years
Product details
- ISBN 9781405125581
- Weight: 463g
- Dimensions: 171 x 246mm
- Publication Date: 18 Aug 2006
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
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- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
