What Makes Your Brain Happy and Why You Should Do the Opposite
Regular price
€19.99
14 days return policy
Shipping & Delivery
A01=David Disalvo
A23=Wray Herbert
addiction
Age Group_Uncategorized
Age Group_Uncategorized
Author_David Disalvo
automatic-update
behavioral economics
behavioral research
brain
Brain science
Category1=Non-Fiction
Category=JM
cognitive neuroscience
cognitive psychology
cognitive science
consciousness
conspiracy theories
COP=United States
default mode network
Delivery_Delivery within 10-20 working days
delusions
DMN
embodied cognition
Embodiment
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
evolutionary psychology
habits
heuristics
human nature
introspection
Language_English
memory
mental health
mental health books
neurology
neuropsychology
neuroscience
PA=Available
Price_€10 to €20
PS=Active
psychology
psychology books
rumination
science
science book
science books
science gifts
social psychology
softlaunch
Product details
- ISBN 9781616144838
- Weight: 481g
- Dimensions: 154 x 229mm
- Publication Date: 22 Nov 2011
- Publisher: Prometheus Books
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
David DiSalvo is a science, technology, and culture writer for Scientific American Mind, Psychology Today, and a number of other publications. He is the writer behind the well-regarded science blog Neuronarrative, which reaches more 100,000 readers in more than 200 countries.
