What Your Employees Need and Can't Tell You
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A01=Melina Palmer
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Author_Melina Palmer
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Product details
- ISBN 9781684810154
- Dimensions: 152 x 228mm
- Publication Date: 23 Feb 2023
- Publisher: Yellow Pear Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Melina Palmer is founder and CEO of The Brainy Business which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast The Brainy Business: Understanding the Psychology of Why People Buy has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelors degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her masters in behavioral economics. She has contributed research to the Association for Consumer Research Filene Research Institute and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject What Your Customer Wants and Can't Tell You was published in May 2021.
