When Digital Becomes Human
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€109.99
A01=Steven Van Belleghem
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Author_Steven Van Belleghem
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Category1=Non-Fiction
Category=KJS
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customer centric
customer relationships
customer satisfaction
Delivery_Delivery within 10-20 working days
digital channels
digital relationships
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Language_English
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Price_€50 to €100
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softlaunch
Product details
- ISBN 9780749479152
- Weight: 467g
- Dimensions: 164 x 242mm
- Publication Date: 03 Mar 2016
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.
Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a thought leader on the transformation of customer relations and the future of customer-centric marketing. The former Managing Partner at market research and consultancy firm InSites Consulting, he is a professor at Vlerick Leuven Gent Management School and author of The Conversation Manager and The Conversation Company.
