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A01=Hylke Vinkeles Melchers
A01=Marina Vinkeles Melchers
Author_Hylke Vinkeles Melchers
Author_Marina Vinkeles Melchers
Category=KJH
Category=KJMB
Category=KJVX
diplomacy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
governance
International marketing
New Era NGO
transformation process

Product details

  • ISBN 9781838595333
  • Dimensions: 156 x 234mm
  • Publication Date: 28 Oct 2020
  • Publisher: Troubador Publishing
  • Publication City/Country: GB
  • Product Form: Paperback
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This is a “Self-help workbook” providing a guideline of how to set up, operate, or position a non-governmental organization (NGO) with an idealistic mission. This is set in the context of rising global complexity in economic, political and social issues that has left governments with challenges limiting their regulatory capacity. In a concise language the authors describe the spheres of (inter-)national governance, including the application of three interrelated disciplines Public Affairs (PA), Diplomacy and Marketing, illustrating these areas with practical examples. 
The book highlights a new type of non-governmental organization, the New Era NGO (NENGO), as leaders and influencers that are setting the tone in the current transformation process, due to their unique competencies, global reach and the congruency of their ways. 
In fulfilling their objectives authentic NGOs may patch system-gaps and in doing so get exposed to certain pitfalls of cooperating with traditional partners. Therefore they need to understand the multiple aspects of decision making when dealing with issues of their concern.
Hylke & Marina Vinkeles Melchers are experienced ex-pats with a multi-cultural and multi-disciplinary background, and have specialized in economic affairs, diplomacy, international business; and in inter-cultural training. After having settled in the Netherlands, this happily married couple set up and managed their own NGO.

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