A01=Abigail Dixon
Age Group_Uncategorized
Age Group_Uncategorized
Author_Abigail Dixon
automatic-update
career development
Category1=Non-Fiction
Category=KJC
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
growth
Language_English
marketing
PA=Available
personal development
Price_€10 to €20
PS=Active
self improvement
softlaunch
strategy
Product details
- ISBN 9781911671053
- Dimensions: 138 x 216mm
- Publication Date: 27 May 2021
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.
Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.
Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. The book will help marketers to be a better version of themselves tomorrow.
Abigail Dixon has over 20 years of commercial marketing experience. She is a Fellow of The Chartered Institute of Marketing (CIM) where she is a course director. She is a marketing and capability consultant, a trainer and an ICF qualified coach.
