A01=Robert J.E. Silvery
Appreciation Indices
audience
Audience Measurement
Audience Research
Author_Robert J.E. Silvery
bbc
BBC Audience Research
BBC Programme
BBG
broadcast media studies
broadcasting
Broadcasting House
Category=ATL
Category=JBCT
Category=JHBC
Category=KNT
Census
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Follow
GPO
historical BBC audience research practices
house
Hrs Mins
Ita
light
Light Entertainment
Light Programme
lTV Programmes
measurement
media audience measurement
Midday
Panel Members
Play Back
Post-war
programme
public
public opinion research
Quota Method
radio and television history
research
service
social research methods
Top Twenty
War Time
wartime communication analysis
Wo
Working Class Listeners
Younger Men
Product details
- ISBN 9781138212503
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 23 Sep 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
