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A01=Barry Nalebuff
A01=Ian Ayres
Author_Barry Nalebuff
Author_Ian Ayres
Category=KJMD
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction

Product details

  • ISBN 9781422104347
  • Weight: 260g
  • Dimensions: 139 x 210mm
  • Publication Date: 01 Dec 2006
  • Publisher: Harvard Business Review Press
  • Publication City/Country: US
  • Product Form: Paperback
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Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?
Barry Nalebuff is the Milton Steinbach Professor of Economics at Yale School of Management. Ian Ayres is the William K. Townsend Professor of Law at Yale Law School.