A01=Mel Ziegler
A01=Patricia Ziegler
Age Group_Uncategorized
Age Group_Uncategorized
Author_Mel Ziegler
Author_Patricia Ziegler
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banana republic
best business book
branding
brands
business development
business growth
business management
business success
Category1=Non-Fiction
Category=AKT
Category=BGBA
Category=KCCD
Category=KJ
Category=KJH
COP=United States
corporate history
corporation
Delivery_Delivery within 10-20 working days
entrepreneurs
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fashion business
financial
founders
history of fashion
Language_English
new business
PA=Available
Price_€10 to €20
profitable
PS=Active
republic of tea
retail history
softlaunch
starting a business
startups
Product details
- ISBN 9781451683509
- Weight: 206g
- Dimensions: 127 x 203mm
- Publication Date: 30 Aug 2014
- Publisher: Simon & Schuster
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.
With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.
In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”
A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.
In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”
A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
Mel Ziegler is a founder of Banana Republic and The Republic of Tea. He lives outside of San Francisco.
Patricia Ziegler is a founder of Banana Republic and The Republic of Tea. She lives outside of San Francisco.
Patricia Ziegler is a founder of Banana Republic and The Republic of Tea. She lives outside of San Francisco.
