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Will Burtin
A01=R. Roger Remington
Aesthetically Pleasing
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Art Director of Fortune Magazine
Author_R. Roger Remington
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Category1=Non-Fiction
Category=AKC
Category=AKL
Category=AKX
Complex Concepts
COP=United States
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Design Conferences
Design Process
Designer Will Burtin
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eq_isMigrated=2
eq_non-fiction
Format=BC
Format_Paperback
Language_English
PA=Available
Pharmaceutical Giant Upjohn
Price_€10 to €20
PS=Active
softlaunch
Visual Communication
World War II
Product details
- ISBN 9781933360362
- Format: Paperback
- Weight: 116g
- Dimensions: 190 x 190mm
- Publication Date: 17 Jan 2009
- Publisher: RIT Cary Graphic Arts Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Delivery/Collection within 10-20 working days
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A concise overview of the work of designer Will Burtin, focussing on his ability to visually express complex concepts in a sophisticated yet aesthetically pleasing manner.
This book explores the work of Will Burtin (1908-1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultantfor the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the de?ning characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin's design process.
R. ROGER REMMINGTON is the Massimo and Lella Vignelli Distinguished Professor of Design in the School of Design, Rochester Institute of Technology. He is the author of several books, including Design and Science-The Life and Career of Will Burtin, co-authored withRobert S. P. Fripp, and American Modernism: Graphic Design, 1920 to 1960.
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