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Win Keep Grow

Mark Stiving
€18.50
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A01=Mark Stiving
Author_Mark Stiving
Business model
Category=KJM
Churn
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Expansion
Packaging
Pricing
Pricing model
Recurring revenue
Subscription

Product details

  • ISBN 9781631954788
  • Dimensions: 127 x 203mm
  • Publication Date: 21 Oct 2021
  • Publisher: Morgan James Publishing llc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business.

The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one.

Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.
About Mark Stiving
Mark Stiving, Ph.D., has studied, implemented, and taught pricing models for over 25 years. He is the author of the highly rated and readable book Impact Pricing: Your Blueprint For Driving Profits as well as weekly blogs since 2010 at PragmaticPricing.com and now at ImpactPricing.com. Mark has authored many articles on pricing and hosts the popular podcast Impact Pricing. Over 5000 people have attended his live pricing courses. He directed pricing at a multi-billion-dollar organization and has started and sold three companies. Mark lives in Reno, NV with his wife Carol and dog Jake.

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