A01=Steve Charters
Alcoholic Liver Disease
Animal Kingdom
australian
Australian Wine
Author_Steve Charters
Basal Cell Cancer
beverage marketing strategies
Bulk Wine
Category=JBCC
Constellation Wines
consumer behaviour analysis
consumption
critic
cultural anthropology wine
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Grape Variety
High Involvement Consumers
industry
Involvement Consumers
Low Involvement Consumers
Means End Chain
noir
oenology research
pays
Pinot
Pinot Noir
producer
regions
Ribera Del Duero
Sauvignon Blanc
social context of wine production
South African Wine
South African Wine Industry
Sparkling Wine
Steam Ships
terroir differentiation
vin
Wine Consumer
Wine Consumption
wine fraud prevention
Wine Industry
Wine Regions
Wine Tourism
Yeast Source
Product details
- ISBN 9780750666350
- Weight: 860g
- Dimensions: 156 x 234mm
- Publication Date: 30 Jun 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that.
Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes:
* That the core of wine production and consumption is shaped by historical, geographical and cultural factors.
* Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce
* Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer.
* The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature
* The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks.
Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.
