A01=C. Michael Hall
A01=Richard Mitchell
academic resource for oenology
australian
Australian Wine
Author_C. Michael Hall
Author_Richard Mitchell
brands
business environment analysis
case study methodology
Category=KJMV7
Category=KJS
Category=WBXD1
cellar
Cellar Door
consumer behaviour analysis
distribution channel strategies
door
eq_bestseller
eq_business-finance-law
eq_food-drink
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Gathering Market Intelligence
industry
Journal Of Wine Research
Marketing Dimension
new
Pinot Noir
practical wine marketing techniques
Premium Wine
producers
retail sector management
small
Sourcing Systems
Sustainable Winegrowing
UK Wine
Wine Businesses
Wine Clubs
Wine Consumption
Wine House
Wine Industry
Wine Market
Wine Marketing
Wine Production
Wine Region
Wine Retailers
Wine Shows
Wine Tourism
wineries
Winery Visitors
zealand
Zealand Wine
Zealand Winegrowers
Product details
- ISBN 9780750654203
- Weight: 600g
- Dimensions: 165 x 235mm
- Publication Date: 24 Sep 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
C. Michael Hall, Richard Mitchell
