Winner Takes All

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A01=Aaron Moore
Author_Aaron Moore
Birmingham City
Bobby Zamora
Category=SFBC
Championship
Charlton Athletic
Crystal Palace
Danny Butterfield
EFL
England's Money Game
England’s Money Game
English Football League
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
First Division
Football
Fulham
Greatest Prize
Huddersfield Town
Hull City
Luton Town
Martin Ling
Premier League
Promotion
Pursuit
Queens Park Rangers
Revenue
Second Division
Soccer
Swansea City
Swindon Town
TV Money
West Ham United
Winner Takes All

Product details

  • ISBN 9781801509619
  • Dimensions: 129 x 198mm
  • Publication Date: 05 May 2025
  • Publisher: Pitch Publishing Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Fascinating look at the highs, lows and riches that follow promotion to the Premier League, from the inaugural 1992/93 season to 2023/24 – told with special insight from chairmen, managers, players and fans.

From the author of the widely acclaimed Fields of Dreams and Broken Fences.

Dubbed the most valuable single football match in the world, the Championship play-off final doesn’t just secure a place in the illustrious Premier League. It offers lucrative financial rewards.

This compelling book includes:

  • Promotion stories featuring the likes of Charlton Athletic, Birmingham City, West Ham United, Huddersfield Town and Luton Town
  • Special insight from chairmen, managers, players and fans across three decades
  • The inside track from the likes of Martin Ling, Danny Butterfield and Bobby Zamora, who played a key role in their respective sides’ promotions
  • A breakdown of the financial rewards that come with top-flight promotion – such as increased matchday revenue, broadcast revenue and commercial revenue – plus the promise of further wealth should the club avoid relegation
  • A look at how Sky Sports has changed the face of top-flight football over the past three decades
  • An exploration of how the financial rewards of Premier League football will continue to rise in future and the impact this is likely to have on the beautiful game

Documenting the triumphs and travails of newly promoted sides through the eyes of journalists, fans and club staff, this innovative book gives you the low-down on life after top-flight promotion.

Winner Takes All is Aaron Moore’s third book. After exploring the nuances of non-league in Fields of Dreams and Broken Fences and A Sprinkle of Magic, he looks further afield and further up the football pyramid by examining the highs, lows and riches of the Championship play-off final and the pursuit for promotion to the Premier League.

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