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Robert Cooper

Winning at New Products, 5th Edition

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A01=Robert Cooper
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Author_Robert Cooper
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business
Category1=Non-Fiction
Category=KJ
COP=United States
creating a product
Delivery_Delivery within 10-20 working days
design
entrepreneurship
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
innovation
Language_English
marketing
new product development
new products
PA=Available
Price_€20 to €50
product design
product development
product development book
product innovation
product innovation books
product leadership
product leadership book
product management
product manager book
production
PS=Active
softlaunch
stage gate
stage gate books
stage gate process
technical

Product details

  • ISBN 9780465093328
  • Weight: 459g
  • Dimensions: 152 x 228mm
  • Publication Date: 28 Sep 2017
  • Publisher: Basic Books
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
About Robert Cooper
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.