A01=Bruce D. Keillor
Assessing the Demographic Environment
Assessing the Economic Environment
Author_Bruce D. Keillor
Business: International
Category=KCLT
Category=KJK
Category=KJS
Challenges of International Distribution
Completing a Scorecard for International Operations
Conducting an International SWOT Analysis
Connecting with an International Customer
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780313398322
- Weight: 652g
- Dimensions: 156 x 235mm
- Publication Date: 15 Nov 2011
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.
International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations.
Practical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.
Bruce D. Keillor, PhD, is associate professor of marketing and international business at Youngstown State University, Youngstown, OH.
