Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975)
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- ISBN 9781032833996
- Dimensions: 156 x 234mm
- Publication Date: 20 Jul 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Pham explores North Vietnam’s unique challenges and perspectives to provide a holistic understanding of the Vietnam War. Delving into the emotional, philosophical and cultural dimensions of Northern Vietnamese experiences, this book transcends mere military strategy to illuminate how these elements shaped the nation's identity, beliefs and self-conception.
The book’s multifaceted approach fosters a deeper understanding of North Vietnam's wartime journey. Beginning with the 1954 division of Vietnam, it probes into the ideological battles and propaganda efforts of the Democratic Republic of Vietnam (DRV) and examines historical precedents, Communist ideology, and propaganda slogans. Drawing upon historical records, personal anecdotes and cultural insights, it offers readers an intimate chronicle of North Vietnam's odyssey. By focusing on the cultural, psychological and ideological dimensions of the DRV's struggle, it fills a gap in the existing literature surrounding Northern Vietnamese experiences and perspectives.
A valuable resource for scholars, students, researchers and political scientists interested in the field of history, communication, war studies, peace and conflict studies, as well as the Vietnam War's historical and contemporary implications.
Hai-Chung Pham is a senior lecturer of communication at British University Vietnam. Having earned her PhD in media and communication from Bournemouth University, she later researched at Harvard Kennedy School, focusing on Vietnamese cultural and psychological narratives.
