Winning the Global TV News Game

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24 hour news
A01=Johnston Carla Brooks
Author_Johnston Carla Brooks
broadcast journalism
Broadcasting and society
Broadcasting and the news
Broadcasting history
Category=ATJ
Category=JBCT2
Category=KNTC
Culture and broadcasting
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
eq_society-politics
Global news networks
History of broadcasting
international news dissemination
live news production
media industry analysis
news media professionals
Politics of broadcasting
regional news markets
television news agencies

Product details

  • ISBN 9781032607771
  • Weight: 520g
  • Dimensions: 156 x 234mm
  • Publication Date: 04 Jun 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

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