A01=Gina Daddario
and Radio
Author_Gina Daddario
Category=JBCT
Category=JBSF1
Category=SCB
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
Popular Culture: Media
Television
Product details
- ISBN 9780275958565
- Weight: 369g
- Dimensions: 140 x 210mm
- Publication Date: 30 May 1998
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.
GINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in Women's Studies in Communication and Sociology of Sport Journal.
