A01=Giles Lury
A01=Katy Mousinho
A01=Lury Giles
Age Group_Uncategorized
Age Group_Uncategorized
Author_Giles Lury
Author_Katy Mousinho
Author_Lury Giles
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business innovation
Category1=Non-Fiction
Category=JBSF1
Category=JFSJ1
Category=KJSM
Category=KN
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
marketing
PA=Available
Price_€10 to €20
PS=Active
sales and marketing
softlaunch
women in business
Product details
- ISBN 9781912555871
- Dimensions: 203 x 127mm
- Publication Date: 04 Mar 2021
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men.
In Katy Mousinho’s and Giles Lury’s Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more.
Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.
In Katy Mousinho’s and Giles Lury’s Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more.
Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.
Katy Mousinho has a career in research and brand consultancy. Giles Lury's career spans advertising, design, research and brand consultancy. He is the author of six books on marketing.
