A01=Eileen Brown
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Author_Eileen Brown
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Category1=Non-Fiction
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COP=United Kingdom
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Language_English
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Price_€20 to €50
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Product details
- ISBN 9781780171265
- Weight: 326g
- Dimensions: 170 x 244mm
- Publication Date: 07 Jun 2012
- Publisher: BCS Learning & Development Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.
Eileen Brown began her career in the Merchant Navy and was Shell Tankers’ first female Deck Officer. She then took charge of a container shipping line before managing Microsoft’s IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies’ social media strategy and online branding.
