A01=Peter Dunnett
Advertisers Television
advertising revenue models
Author_Peter Dunnett
broadcast
Broadcasting Authorities
broadcasting regulation
Cable Operators
Category=JB
Category=JHB
Category=KC
Category=KNTC
commercial
Commercial Messages
DBS
direct
economic forces shaping television
entertainment
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fee
HDTV
High Definition Television
High Power Satellites
industrial organisation analysis
international broadcasting markets
ITV
ITV Company
licence
light
Light Entertainment
media economics
murdoch
NBC Network
NHK
NHK Broadcast
pay
public good theory
rupert
Sky Channel
Super Channel
Superb
Television Industry
Television Systems
Tv Globo
United States
USA
Vcr
West Germany
World Television Industry
Product details
- ISBN 9780415615204
- Weight: 480g
- Dimensions: 138 x 216mm
- Publication Date: 16 Apr 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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First published in 1990, The World Television Industry uses economic analysis to examine recent changes in the television industry. It uses the theory of public good and a model of industrial organization to identify the major forces determining the nature of the television product in the late twentieth century. The forces of supply and demand for an unusual product - often requiring a 'double' sale, to a consumer and to an advertiser - are examined, as are alternative methods of financing. The all-pervading role of government is discussed at length.
Royal Military College of Canada
