Worldly Consumers

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16th century world
A01=Genevieve Carlton
acts of self-fashioning
advice manuals
auspicious family background
Author_Genevieve Carlton
cartographers
cartography
catalogs
Category=NHD
Category=NHTP1
city maps
cultural importance
culture change
dedications
domestic spaces
epigrams
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
erudite identities
geographical places
geography
high society
household inventories
italian history
italy
map display
mapmaking
military prowess
personal identity
private consumers
renaissance
rome
status symbols
travel books
venice
wealthy patrons

Product details

  • ISBN 9780226255316
  • Weight: 482g
  • Dimensions: 15 x 24mm
  • Publication Date: 22 Jun 2015
  • Publisher: The University of Chicago Press
  • Publication City/Country: US
  • Product Form: Hardback
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Though the practical value of maps during the sixteenth century is well documented, their personal and cultural importance has been relatively underexamined. In Worldly Consumers, Genevieve Carlton explores the growing availability of maps to private consumers during the Italian Renaissance and shows how map acquisition and display became central tools for constructing personal identity and impressing one's peers. Drawing on a variety of sixteenth-century sources, including household inventories, epigrams, dedications, catalogs, travel books, and advice manuals, Worldly Consumers studies how individuals displayed different maps in their homes as deliberate acts of self-fashioning. One citizen decorated with maps of Bruges, Holland, Flanders, and Amsterdam to remind visitors of his military prowess, for example, while another hung maps of cities where his ancestors fought or governed, in homage to his auspicious family history. Renaissance Italians turned domestic spaces into a microcosm of larger geographical places to craft cosmopolitan, erudite identities for themselves, creating a new class of consumers who drew cultural capital from maps of the time.
Genevieve Carlton is assistant professor of early modern European history at the University of Louisville.

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