20thcenturydesign
A01=Ruth Artmonsky
A01=Stella Harpley
Age Group_Uncategorized
Age Group_Uncategorized
Author_Ruth Artmonsky
Author_Stella Harpley
automatic-update
branding
Britishadvertising
britishdesign
Category1=Non-Fiction
Category=AKL
Category=AKP
commercial
commercialart
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Format=BC
Format_Paperback
graphicart
graphicdesigners
iconiclogos
Language_English
marketing
PA=Available
packaging
packagingdesign
Price_€10 to €20
productillustrations
productlabels
PS=Active
softlaunch
Product details
- ISBN 9780993587887
- Format: Paperback
- Weight: 380g
- Dimensions: 215 x 175mm
- Publication Date: 02 Aug 2019
- Publisher: Artmonsky Arts
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Packaging is something of a hot topic at the moment, but in our eagerness to get rid of as much of it as possible we need to be careful not to throw the baby out with the bath water. Wrapping It Up gives an account of the usefulness of packaging to all involved - manufacturer, wholesaler, retailer and consumer - beyond its commercial value as a marketing and advertising tool. Homage is paid to the many graphic artists and designers - whether employed by manufacturer or retailer, by a design studio or an advertising agency - whose ingenuity was so successfully applied to the problem of how to protect goods in transit and in storage as well as having them attract attention. A visit to a super-market or a daily check in kitchen cupboards will never be quite the same.
