Writing Business
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€248.00
A01=Catherine Nickerson
A01=Catherine Ross Nickerson
A01=Francesca Bargiela-Chiappini
academic study of business communication
Attention Lines
Author_Catherine Nickerson
Author_Catherine Ross Nickerson
Author_Francesca Bargiela-Chiappini
business discourse analysis
Category=CF
Cd Rom Database
colony
Colony Text
community
Complimentary Close
Direct Mail Letters
discourse
Dutch Division
E-mail Transmissions
Enable Actors
Energy Concept
English as corporate lingua franca
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fax
Fax Cover Sheet
Fax Messages
genre analysis methods
Genre Set
German Customers
Hr Manager
Influence Export Performance
intercultural workplace writing
Intertextual Network
Key Words
letter
letters
Lingua Franca
messages
Micro-language Planning
non-Dutch Speakers
organisational linguistics
professional communication research
promotion
Recurrent Situations
sales
Sales Promotion Letters
text
UK Division
Vice Versa
Written Business Communication
Product details
- ISBN 9781138437487
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 20 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics.
Francesca Bargiela is Honorary Associate Professor at the University of Warwick and Visiting Professor at the University of Huddersfield. Catherine Nickerson is Associate Professor at Emory College.
