A01=Jonathan Kranz
Author_Jonathan Kranz
awareness
brilliant ideas
business
Category=CBW
compelling
copy
copywriting
create
crucial
discover
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=1
eq_nobargain
eq_non-fiction
every
fun
guide
information
land
mail
print
produce
radio
sales
salesgenerating
sites
spots
step
successful
web
winning
Product details
- ISBN 9780764569692
- Weight: 581g
- Dimensions: 191 x 234mm
- Publication Date: 29 Oct 2004
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
