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Writing Effectively in Print and on the Web

Rebecca Blakiston
€82.99
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form your message
how to
how to brand
how to write
library branding
library management
library promotion
online brand
online promotion
professional development
writing courses
writing instruction

Product details

  • ISBN 9781442278851
  • Weight: 503g
  • Dimensions: 213 x 280mm
  • Publication Date: 05 Jan 2017
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Paperback
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Description

The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies.
Writing effectively will help you be a stronger colleague, manager, and librarian.

In this book, you will learn how to:

Define your audience and your primary messagesSimplify your writing so that it is succinct and understandableStructure your written content so that it is most usable and accessible to your audienceApproach different forms of writing in a way that is most effective to getting your message acrossEstablish a voice and tone that reflects the identity of your organization and yourself as a professionalThe book covers writing for both print and Web-based publications and is aimed at all types of libraries.
About Rebecca Blakiston
Rebecca Blakiston is a user experience librarian at the University of Arizona Libraries. As of 2016, she leads a web team dedicated to improving the user experience through better content, design, and architecture. For six years prior, she provided oversight, management, and strategic planning for the library website as website product manager.

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