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A01=Lipika Bhattacharya (S'pore Management Univ
A01=Shantanu Bhattacharya
Anything as a Service
Author_Lipika Bhattacharya (S'pore Management Univ
Author_Shantanu Bhattacharya
Category=KJD
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Everything as a Service
Nanoization
S'pore)
Servitization Model
XaaS

Product details

  • ISBN 9789811219917
  • Publication Date: 30 Nov 2021
  • Publisher: World Scientific Publishing Co Pte Ltd
  • Publication City/Country: SG
  • Product Form: Hardback
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XaaS: Everything-as-a-Service: The Lean and Agile Approach to Business Growth takes the reader into the bold new world of pay-per-use for a product or service. From the perspective of the customer, the servitization model yields multiple benefits: the consumer can try out the product/service at a relatively low cost, the risk is mitigated, capital expenses can be converted into operating expenses, it is not needed to forecast how often the product/service is used, and only parts of the product/service needed can be used. Similarly, a provider can benefit by having a larger market coverage, steadier stream of revenues, upgrades as and when needed, sharing of fixed assets across consumers, practicing of value-based pricing, and unbundling or bundling utility for consumers using appropriate pricing techniques. However, this "nanoization" of products/services is tricky, and has to be designed carefully. This book provides a set of recipes to providers to adopt the XaaS model by changing the provider's mindset: dividing the product/service forces the provider to take a value-driven approach to his product/service, and consequently, eliminate all non-value added activities. The requirements of the XaaS model serve both as an objective to the innovation and internal processes of the provider, and as guide to understanding the customer's needs. The book also covers data acquisition, data analysis and synthesis, and data application needs of the XaaS model, with simple examples and case studies from the business world of firms that achieve these objectives successfully.

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