Your Money Has Feelings

Your behaviours, beliefs, and habits around money are holding you back.

Financial confidence is hard to come by. Believe it or not, the solution is rarely more money. For the last three decades, author Shannon Ryan (MSPFP, CFP) has had a front-row seat to the financial lives of hundreds of individuals and families. She’s learned that money is emotional—always. Our habits, cultural expectations, past experiences, disappointments, shame, and fears combine to create complicated beliefs that hold us back from satisfying financial lives.

Traditional financial advice assumes that we are rational and that we faultlessly seek to maximize our wealth at every opportunity. Ryan’s behavioural approach, on the other hand, recognizes that we act irrationally as the result of psychological biases, emotions, and cognitive errors. This approach empowers you to transform your money mindset and behaviours, overcoming biases to make more informed choices. Your Money Has Feelings helps you make solid money decisions by:

• First identifying you unconscious and behavioural biases around money

• Then, discovering practical techniques for creating a financial life that matches your values, using the tenets of both behavioural and traditional finance

Shannon Ryan (MSPFP, CFP) is a thirty-year veteran in the financial services industry. Her work makes complex financial concepts easy to understand, helping people navigate the behavioral and emotional aspects of money management. Shannon is a sought-after public speaker and creator of the platform The Heavy Purse.