A01=Ken Burnett
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Author_Ken Burnett
burnett
burnett knows
Category=KJMV1
classic
donors
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fundraiser
fundraisers
fundraising
funtoread
hardearned
illustrates
information
lessons
nuggets
oneofakind
partners
real
relationship
science
simple
zen
Product details
- ISBN 9780787983147
- Weight: 272g
- Dimensions: 140 x 203mm
- Publication Date: 09 May 2006
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”
Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.
THE AUTHOR
Ken Burnett is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance.
