A01=Carole Lamarque
Author_Carole Lamarque
Business
CaroleLamarque
Category=KJC
Category=KJH
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Formula
Guidance
Help
Innovation
Leadership
Marketing
Pandemic
Pink
Strategy
TigerinCrown
Product details
- ISBN 9789401475143
- Weight: 516g
- Dimensions: 170 x 240mm
- Publication Date: 13 Dec 2021
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
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Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.
Carole Lamarque is an expert innovative marketing and founding partner at Duval Union. She has more than 20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet.
