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How to Write a Good Advertisement: A Short Course in Copywriting
Victor O SchwabCurrent price €22.87Original price €25.99Current price €22.87Original price €25.99Save 12% -
Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money
John NorthCurrent price €28.15Original price €31.99Current price €28.15Original price €31.99Save 12% -
Book of Ideas: a journal of creative direction and graphic design - volume 2: 2
Radim MalinicCurrent price €20.87Original price €23.99Current price €20.87Original price €23.99Save 13% -
Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
Heather Pemberton LevyCurrent price €22.87Original price €25.99Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one co...
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Ai-Generated Dynamic Content for Digital Advertising: Create AI Algorithms That Dynamically Generate Personalized and Contextually Relevant Content for Digital Advertising, Optimizing AD Performanc...
Henry E ParkinsCurrent price €15.83Original price €17.99Current price €15.83Original price €17.99Save 12% -
AI-Powered Personalized Storytelling: Develop AI Algorithms That Craft Personalized and Emotionally Resonant Brand Stories Based on Individual Consumer Preferences and Behavior
Henry E ParkinsCurrent price €15.40Original price €17.50Current price €15.40Original price €17.50Save 12% -
REBOOT Content Marketing Strategy: How to Win Clients and Influence Markets
Raechelle Rae JohnsonCurrent price €23.32Original price €26.50Current price €23.32Original price €26.50Save 12% -
Ethnic Marketing
Guilherme PiresCurrent price €58.07Original price €65.99Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and imp...
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Lead Magnet Theory: Limitless Lead Generation
Zak MerezhkoCurrent price €12.31Original price €13.99Current price €12.31Original price €13.99Save 12% -
Essentials of Marketing: Theory and Practice for a Marketing Career
Alex ThompsonCurrent price €51.91Original price €58.99This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essential...
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The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter
Charlie CorbettCurrent price €126.71Original price €143.99This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five ye...
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Web3 and the Future of Brand Loyalty: Navigating the Digital Revolution in Customer Engagement
Jason LauCurrent price €9.67Original price €10.99Current price €9.67Original price €10.99Save 12% -
Innovation in Advertising and Branding Communication
Taylor & Francis LtdCurrent price €42.23Original price €47.99This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theorie...
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Brand Research & Analysis: Understand Its Importance & Application
Anpar InsightsCurrent price €14.95Original price €16.99Current price €14.95Original price €16.99Save 12% -
Sports Marketing: A Strategic Perspective
Mark R. LybergerCurrent price €81.59Original price €95.99Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently availab...
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Social Media Storms: Empowering Leadership Beyond Crisis Management
Efthymia KottikaCurrent price €126.71Original price €143.99This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for...
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Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners
B VincentCurrent price €24.80Original price €28.50Current price €24.80Original price €28.50Save 13% -
Branding: Una gua esencial sobre el Brand Storytelling y para hacer crecer su pequea empresa usando el marketing de los medios sociales y las tcticas de guerrilla offline
Chase BarlowCurrent price €32.36Original price €38.99Current price €32.36Original price €38.99Save 17% -
Advances in Advertising Research (Vol. III): Current Insights and Future Trends
GablerCurrent price €49.27Original price €55.99Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the...
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Social Media Marketing Strategies: Complete Step-By-Step Guide How to Start and Grow Your Business Using Instagram, Facebook, YouTube, etc.
David a CohenCurrent price €15.40Original price €17.50Current price €15.40Original price €17.50Save 12% -
How Cool Brands Stay Hot: Branding to Generations Y and Z
Joeri Van Den BerghCurrent price €28.15Original price €31.99WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool B...
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From Marginal to Mainstream: Why Tomorrows Brand Growth Will Come from the Fringes - and How to Get There First
Helen EdwardsCurrent price €82.71Original price €93.99Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing...
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