Advertising

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike ...

Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platformsfrom traditional mass medi...

Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall ­ at, bringing only a fractio...

Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips sm...

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effect...

This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to p...

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are p...

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advert...

German-language edition Considered the ?father of the modern logo,? the commercial artist and architect Wilhelm Deffke cofounded Germany?s first mo...