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How to Write a Good Advertisement: A Short Course in Copywriting
Victor O SchwabCurrent price €22.87Original price €25.99Current price €22.87Original price €25.99Save 12% -
Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money
John NorthCurrent price €28.15Original price €31.99Current price €28.15Original price €31.99Save 12% -
Book of Ideas: a journal of creative direction and graphic design - volume 2: 2
Radim MalinicCurrent price €20.87Original price €23.99Current price €20.87Original price €23.99Save 13% -
Emotion by Design: Lessons on Creativity from a Life at Nike
Angela McAllisterCurrent price €15.75Original price €17.50'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike ...
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Love-Based Copywriting Books: Volumes 1 and 2
Michele Pw (Pariza Wacek)Current price €25.65Original price €28.50Current price €25.65Original price €28.50Save 10% -
Marketing 6.5: Da Perfeição às Conexões Autenticas
André AguiarCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
Dynamics of Media Writing: Adapt and Connect
Vincent F. FilakCurrent price €110.69Original price €122.99Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platformsfrom traditional mass medi...
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Why Advertising Fails: And How To Make Yours Succeed
Dan S. KennedyCurrent price €19.79Original price €21.99Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fractio...
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Ultimate Guide to Influencer Marketing
Eric ButowCurrent price €20.69Original price €22.99Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips sm...
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. KennedyCurrent price €20.69Original price €22.99The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effect...
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Graphis Advertising Annual 2021
Graphis US IncCurrent price €60.29Original price €66.99Graphis Advertising Annual 2021Explore the A to Z of modern advertising in Graphis Advertising 2021.A phenomenal homage to some of the finest work ...
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Place Branding for Small Cities, Regions & Downtowns - 4th Edition
Bill BakerCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
Mediating Sustainability in the Consumer Society
Taylor & Francis LtdCurrent price €134.09Original price €148.99This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to p...
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Brand Activism: Advertising and the Ethics of Visibility
Marco ScalviniCurrent price €56.69Original price €62.99This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are p...
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Color Your Message: The Art of Digital Marketing & Social Media
Lisa CaprelliCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
Digital Advertising Evolution
Taylor & Francis LtdCurrent price €134.09Original price €148.99This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advert...
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How to Execute Celebrity Endorsements for Enhancing Brand Preferences?
Dr Kisholoy RoyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Women in Indian Advertisements - Plots & Perspectives
Dr Kisholoy RoyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
How Has the Indian Brand Endorsement Landscape Evolved?
Dr Kisholoy RoyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Wilhelm Deffke: Pionier des modernen Logos
Scheidegger und Spiess AG VerlagCurrent price €61.19Original price €67.99German-language edition Considered the ?father of the modern logo,? the commercial artist and architect Wilhelm Deffke cofounded Germany?s first mo...
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Start with the Story: Brand-Building in a Narrative Economy
Kristian A AlomáCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
Optimierung Im Airline Revenue Management
Christoph WinklerCurrent price €62.09Original price €68.99Current price €62.09Original price €68.99Save 10% -
Performance Measurement im Einzelhandel: Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen Einzelhandelsebene
Verena HarrauerCurrent price €84.59Original price €93.99Current price €84.59Original price €93.99Save 10%