Advertising Industry
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Olga MitterfellnerCurrent price €41.39Original price €45.99Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Olga MitterfellnerCurrent price €134.09Original price €148.99Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...
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Human vs ChatGPT Language of Advertising in Beauty Products Advertisements
Dominika KoodziejczykCurrent price €55.35Original price €61.50This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative ...
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The Power of Ignorance: How creative solutions emerge when we admit what we don''t know
Dave TrottCurrent price €17.99Original price €19.99The wise man knows he doesn't know. The fool doesn't know he doesn't know. Lao Tzu In the West they only respect experts. But the expert mind is t...
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Mister Pulitzer and the Spider: Modern News from Realism to the Digital
Kevin G BarnhurstCurrent price €24.75Original price €27.50A spidery network of mobile online media has supposedly changed people, places, time, and their meanings. A prime case is the news. Digital webs se...
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Native Advertising: Advertorial Disruption in the 21st-Century News Feed
Lisa LynchCurrent price €56.69Original price €62.99Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five ye...
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Emerging Practices in the Age of Automated Digital Journalism: Models, Languages, and Storytelling
Taylor & Francis LtdCurrent price €44.99Original price €49.99Emerging Practices in the Age of Automated Digital Journalism provides detailed insight into the current state of journalism and its future challen...
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Strategies for Media Reform: International Perspectives
Cheryl MartensCurrent price €40.49Original price €44.99Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journa...
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Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Juliann SivulkaCurrent price €53.09Original price €58.99SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial ...
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Remaking the News: Essays on the Future of Journalism Scholarship in the Digital Age
MIT Press LtdCurrent price €27.89Original price €30.99Current price €27.89Original price €30.99Save 10% -
Stand Out With Your Scientific Poster: A Step by Step Approach
Hans Van de WaterCurrent price €29.25Original price €32.50Are you a researcher who struggles when it comes to creating scientific posters? Or do you simply want to get better at it? This book provides you ...
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Reporting for China: How Chinese Correspondents Work with the World
Pál NyíriCurrent price €29.25Original price €32.50While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history, are rapidly expanding worldwi...
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The British Media Industries: An Introduction
Paul SmithCurrent price €39.59Original price €43.99The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic,...
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100 Best Posters 22
Barbara KotteCurrent price €40.49Original price €44.99Every year, the 100 Beste Plakate e. V. association awards prizes to the creators of the most innovative and groundbreaking poster designs from Ger...
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Adland: A Global History of Advertising
Mark TungateCurrent price €84.47Original price €95.99Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling aut...
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A Level Media Studies: The Essential Introduction
Jerry SlaterCurrent price €134.09Original price €148.99A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifica...
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Remaking the News: Essays on the Future of Journalism Scholarship in the Digital Age
MIT Press LtdCurrent price €43.19Original price €47.99Current price €43.19Original price €47.99Save 10% -
Reporting for China: How Chinese Correspondents Work with the World
Pál NyíriCurrent price €97.19Original price €107.99While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history, are rapidly expanding worldwi...
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The Advertising Handbook
Helen PowellCurrent price €47.69Original price €52.99The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international sc...
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Social Communication in Advertising: Consumption in the Mediated Marketplace
Jackie BotterillCurrent price €55.43Original price €62.99Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...
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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael FarmerCurrent price €16.65Original price €18.50The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for de...
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Epica Book 31: Creative Communications
Epica AwardsCurrent price €80.09Original price €88.99Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the ...
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