Advertising Industry

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape ...

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed explora...

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the e...

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in todays rapidly changing medi...

This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manu...

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are p...

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advert...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...

The wise man knows he doesn't know. The fool doesn't know he doesn't know. Lao Tzu In the West they only respect experts. But the expert mind is t...

A spidery network of mobile online media has supposedly changed people, places, time, and their meanings. A prime case is the news. Digital webs se...

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five ye...

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journa...

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial ...

Are you a researcher who struggles when it comes to creating scientific posters? Or do you simply want to get better at it? This book provides you ...

While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history, are rapidly expanding worldwi...

Every year, the 100 Beste Plakate e. V. association awards prizes to the creators of the most innovative and groundbreaking poster designs from Ger...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling aut...

A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifica...

While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history, are rapidly expanding worldwi...