Advertising & Society

In nineteenth-century Toronto, people took to the streets to express their jubilation on special occasions, such as the 1860 visit of the Prince of...

In nineteenth-century Toronto, people took to the streets to express their jubilation on special occasions, such as the 1860 visit of the Prince of...

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 ...

Useful to both professional persuaders and students of media effects, this book presents theories and empirical research on methods of social influ...

What makes fiction recognizable as fiction? Texts are shaped by their material print, but this book argues that they can also be made in response t...

From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the c...

Through six articles written at intervals of about a decade between 1960 and 2020, the book provides an account of the authors developing political...

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketi...

**An Independent Book of the Month** 'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book ...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true ...

«With Pro-vax, Samantha Vanderslott opens a whole new avenue of research. This thought-provoking book will be a landmark for years to come as the r...

This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activit...

This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Childre...