Here's the Pitch

Regular price €34.99
Regular price €38.99 Sale Sale price €34.99
20-50
A01=Roberta J. Newman
Advertisements
Advertising History
Age Group_Uncategorized
Age Group_Uncategorized
AT&T Call to the Bullpen
Author_Roberta J. Newman
automatic-update
Babe Ruth
Baseball
Business
Business History
Category1=Non-Fiction
Category=JBCC
Category=JFC
Category=KJSA
Category=SFC
Category=WSJT
COP=United States
Culture of Celebrity
David Ortiz
Delivery_Delivery within 10-20 working days
Derek Jeter
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
eq_society-politics
eq_sports-fitness
Guaranteed Rate Field
Language_English
Major League Baseball
Marketing
Mickey Mantle
Minute Maid Park
MLB
PA=Available
Price_€20 to €50
Product Endorsement
Product Endorsements
PS=Active
Radio Advertising
Rafael Palmiero
Social Media
softlaunch
Sports
Sports History
Sports Studies
Television Advertising
TV Advertising
Ty Cobb
Willie Mays
Yogi Berra

Product details

  • ISBN 9780803278479
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Mar 2019
  • Publisher: University of Nebraska Press
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days
: On Backorder

Will Deliver When Available
: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

2020 SABR Baseball Research Award

In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience.

Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising.

Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments.

Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.

Roberta J. Newman is a clinical professor in the Liberal Studies Program at New York University. She is the coauthor of Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar.