Advertising

"The wise man knows he doesn't know. The fool doesn't know he doesn't know." Lao Tzu "In the West they only respect experts. But the expert mind i...

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Cre...

Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodk...

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR...

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It ha...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices...

The agency market isn’t oversupplied, it’s just under-differentiated.A five-part manifesto for lasting change, Market of One describes how to creat...

Objects are all around us – and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: wi...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising...

The agency market isn’t oversupplied, it’s just under-differentiated.A five-part manifesto for lasting change, Market of One describes how to creat...

The book aims to evaluate social media users’ attitude towards social media advertising in mainland China.By conducting a large-scale national surv...

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.Arguing that advertising and promotio...

AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean f...

Objects are all around us – and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: wi...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising...

"The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communi...

The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyon...

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteen...

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you ...

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR...

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industriali...

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities h...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the glo...

Crowdfunding ist als Finanzierungsinstrument mittlerweile etabliert: Doch egal, ob Sie Investoren finden oder Spenden sammeln möchten, eine Crowdfu...

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global per...

While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence...

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, suc...

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-prese...

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environm...

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and ...

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure t...