Advertising

"Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights a...

"John Philip Jones′s new book is a provocative and lively challenge to much conventional advertising practice." —PAUL FELDWICK, Southcot House, Ex...

`Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importa...

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological ...

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book see...

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. H...

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and e...

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compe...

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegeti...

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital p...

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practic...

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporat...

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of t...

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising ...

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that pr...

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almo...

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and ef...

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on...

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approache...

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Cana...

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw...

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Cana...

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almo...

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising ...

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a ...

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields suc...

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and ef...

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industriali...

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of t...

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporat...

In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop...

The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorship...

The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorship...

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice...

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when i...