Advertising

Beat Your Competition - Increase Sales - Get More Customers in 90 Days  Online marketing expert Aaron Fletcher shows you how to gain more cus...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyt...

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutti...

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and ef...

What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety C...

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and e...

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and e...

A delightful primer on early-to-mid-20th-century Japans fruitful fusion of music and design, as materialized in sheet music Japanese society under...

You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is ex...

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their appli...

Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely b...

From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United Statesand increasingly aroun...

Celebrating 100 years, Belstaff has been dubbed the coolest British outerwear brand of all time by Maxim magazine. Belstaff: Our First 10...

The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of adve...