Advertising
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Graphis Journal Magazine 379
Graphis US IncCurrent price €27.19Original price €31.99Step into the vibrant world of creativity with the latest Graphis Journal edition. This issue is a curated collection of groundbreaking work from t...
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The Art of the Classic Western Movie Poster
Ed HulseCurrent price €61.19Original price €67.99Acknowledging the iconic, but with plenty of room for the rare and unfamiliar, The Art of the Classic Western Movie Poster presents poster art crea...
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Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Hanne Elliot Fønss NielsenCurrent price €61.19Original price €67.99Antarctica is, and has always been, very much for sale. Whales, seals, and ice have all been marketed as valuable commodities, but so have the stor...
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A Marketer''s Guide to Digital Advertising: Transparency, Metrics, and Money
Scott ThomsonCurrent price €34.31Original price €38.99How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can le...
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The People Business: How Ten Leaders Drive Engagement Through Internal Communications
Annabel DunstanCurrent price €38.71Original price €43.99Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups an...
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The People Business: How Ten Leaders Drive Engagement Through Internal Communications
Annabel DunstanCurrent price €37.83Original price €42.99Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups an...
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From Marginal to Mainstream: Why Tomorrows Brand Growth Will Come from the Fringes - and How to Get There First
Helen EdwardsCurrent price €22.87Original price €25.99Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing...
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Hidden Hazards of Online Advertising: An Investigation of Consumer Security and Data Privacy Issues
Nova Science Publishers IncCurrent price €86.23Original price €97.99In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues o...
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Digital Advertising: Issues & Trends in an Online World
Nova Science Publishers IncCurrent price €86.23Original price €97.99The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of...
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Tales from Under the Rim: The Marketing of Tim Hortons
Ron BuistCurrent price €16.99Original price €19.99A National Bestseller. Now available in paperback. On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork. The Ottawa Ci...
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Social Media Marketing 2019: Use the Newest Success Strategies to Master the Best Channels through YouTube, Instagram, SEO, Facebook, and LinkedIn - Skyrocket Your Personal Brand
Blake DavisCurrent price €26.65Original price €32.50Current price €26.65Original price €32.50Save 18% -
Triennale: One Hundred Years of Posters
MarsilioCurrent price €35.99Original price €39.99Eye-catching advertisements for the Triennale Milano chart an evolution of poster design On the occasion of the centenary of the Triennale Milano,...
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E-Commerce on Social Media 2024: A Guide to Creating Engaging Content for social media Success
Dawn GardnerCurrent price €17.59Original price €19.99Current price €17.59Original price €19.99Save 12% -
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
Andy MaslenCurrent price €28.15Original price €31.99Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using...
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Brand Elevation: Lessons in Ueber-Branding
JP KuehlweinCurrent price €36.95Original price €41.99How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where sh...
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Why Don''t You Want What I Want?: How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays
Rick MaurerCurrent price €20.69Original price €22.99Rick Maurer introduces you to a high integrity process that engages you and the other person in creating outcomes you both fully support. He shows ...
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D&AD. The Copy Book
Taschen GmbHCurrent price €23.85Original price €26.50In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work todaya...
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All-American Ads of the 80s
Steven HellerCurrent price €34.79Original price €39.99With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the...
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All-American Ads of the 60s
Steven HellerCurrent price €34.79Original price €39.99With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was ...
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Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian RyanCurrent price €28.15Original price €31.99Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and ess...
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText
Donald BaackCurrent price €64.79Original price €71.99Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches st...
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Mid-Century Ads. 40th Ed.
Steven HellerCurrent price €29.25Original price €32.50Gleaned from thousands of images, this book offers the best of American print advertising in the age of the Big Idea. From the height of American c...
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Marketing: A Very Short Introduction
Kenneth Le Meunier-FitzHughCurrent price €14.39Original price €15.99Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the ...
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