Advertising

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail sto...

Great ad ideas are all around us. This book honours the greatest Belgian ad men of the past year, those who have succeeded in digging up the most i...

100 lessons from one of Britain's most successful businessmen You must know businesses or leaders that seem to have it all – loyalty and success i...

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to ad...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentr...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentr...

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn...

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But ...

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sit...

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than do...