Advertising

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporat...

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away...

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed...

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian re...

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporat...

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass...

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applicati...

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, adver...

It is argued in most academic literature that Business Model (BM) is a general model for how any business runs or should be run, it is the "bluepri...

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in...

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed explora...

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigoro...

Impressive Advertising brings together some of the advertising industry s top creative talent, and showcases some of the most unique and innovative...

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have l...

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new ...

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the e...

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the...

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: F...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use...

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.The concept of happiness in relation to ...

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This v...

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides a...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence cons...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing succ...

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contri...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advert...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been ...

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, ...

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in en...

Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips sm...

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effect...

This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are p...