Advertising

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data...

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope ...

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporat...

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colo...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with common...

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributor...

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-base...

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innov...

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical p...

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant...

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically expl...

Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similar...

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of ...

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching fo...

Stand Out! is a book about branding and its evolution, practice, and power in today’s digital age. It presents the “why-do” and the “how-to” along ...

Winning Entrants: This year’s Advertising 2025 Platinum Winners are ARSONAL, Barlow.Agency, Canyon, Chang Liu, Darkhorse Design, Eight Sleep, Lewis...

The Graphis Journal issue #383 is packed with top-tier creative talent that’s changing the game across design, advertising, photography, and beyond...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business g...

Clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and c...

The Power of Direct Selling. Direct selling is not an industry per se nor is it merely a go-to-market business model and channel to reach consumers...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury bran...

Information Privacy continues to evolve as an important business and public policy issue of our time. This book focuses on privacy issues related t...