Advertising

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head. If you have ever worked in or are ...

Beyond Princess Culture: Gender and Children’s Marketing explores the impact of a post-princess space, examining potential agency and empowerment i...

While many analyses have examined disinformation in recent election campaigns, misuse of ‘big data’ such as the Cambridge Analytica scandal, and ma...

YouTube experts s.media are shining a light on the changes to advertising and marketing, unveiling the truth behind outdated agency practices and r...

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are...

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key mark...

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-aft...

The first compact history of the American poster with 80 full color reproductions and an essay on poster design. The "modern" American poster has ...

The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in th...

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and mar...

Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspect...

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several...