Advertising

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in a...

"A complete and well-organized textbook on advertising"Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updat...

"A complete and well-organized textbook on advertising"Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updat...

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men clai...

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are inv...

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC)...

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many c...

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumpt...

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is ...

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is ...

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s...

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’...

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This v...

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.Starting with the...

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides a...

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated w...

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated w...

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the ...

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifest...

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’...

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 spe...

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of ...

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques t...

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare...

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption.The concept of happiness in relation to ...

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’...

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the i...

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice i...

A one-of-a-kind compilation—the largest in print—of 15,000 advertising slogans that have appeared in the American media during the past century, an...

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Ad...

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Ad...

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both pr...

Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series ...

From schools advertising McDonald’s, Nike, and Shell oil to military generals appointed as superintendents; from corporate CEOs hailed as education...

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, ...

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting find...

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, ...

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing commu...

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, mo...

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, ...

In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often...

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Ad...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detail...

In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often...

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Ma...